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[http://catalyst.nejm.org/applying-behavioral-insights-improve-health-care/] - - public:weinreich
behavior_change, design - 2 | id:76306 -

BIT uses a simple framework to apply behavioral science to policy: in order to encourage a behavior, make it Easy, Attractive, Social, and Timely (EAST). The sections below give some examples of how this framework can be applied to improve health and health care. Many of these initiatives were tested through low-cost randomized controlled trials; we believe that such trials could be used much more by health care providers and policymakers to improve their everyday activities.

[https://medium.com/vanmoof/our-secrets-out-f21c1f03fdc8#.t1e2ndt31] - - public:weinreich
design - 1 | id:76354 -

VanMoof bikes were tired of their bikes getting damaged during shipping. "Our co-founder Ties had a flash of genius. Our boxes are about the same size as a (really really reaaaally massive) flatscreen television. Flatscreen televisions always arrive in perfect condition. What if we just printed a flatscreen television on the side of our boxes?" And just like that, shipping damage to our bikes dropped by 70–80%.

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