- Yabs.io Search (in tags:behavior_change,design)urn:uuid:{BB7C7EF5-188A-506C-BA9A-3D04876A3D99}2024-03-29T06:07:04ZSwachh Bharat shows how to nudge the right way - The Financial Express2670862019-10-15T10:54:37ZZGreat examples of how behavioral insights have been applied to behavior change in India167weinreichNudge: Increasing Traffic Safety with Duct Tape - YouTube2670032019-10-06T17:51:21ZZ167weinreichjake albaugh on Twitter: “I made https://t.co/FMDljTqg8Z to keep track of how long I have been free of nicotine. Watching it count has been more rewarding than chewing on cinnamon toothpicks. https://t.co/gAwsCPfjgH“ / Twitter2669772019-10-03T13:38:59ZZ167weinreichBehavioral Insights at the United Nations: Achieving Agenda 20302669742019-10-03T07:38:37ZZcase studies167weinreich5 Tips for Launching (and Sustaining) a City Behavioral Design Team - ideas422668272019-09-17T19:56:39ZZBehavioral Design Teams: A Model for Integrating Behavioral Design in City Government - open source playbook167weinreich'A very dangerous situation': psychiatrists sound alarm over Sask. children's hospital design | CBC News2667652019-09-11T14:04:35ZZThe doors will soon open at Saskatchewan's first children's hospital, but some psychiatrists say the building is rife with safety and suicide risks.167weinreichHow effective is nudging? A quantitative review on the effect sizes and limits of empirical nudging studies - ScienceDirect2667412019-09-10T09:06:54Z2020-05-14T07:52:43Z167weinreichEffectiveness of Behaviorally Designed Gamification Interventions With Social Incentives for Increasing Physical Activity Among Overweight and Obese Adults Across the United States: The STEP UP Randomized Clinical Trial | Obesity | JAMA Internal Medicine 2667392019-09-10T08:58:29ZZIn this randomized clinical trial of 602 overweight and obese adults from 40 states across the United States, gamification interventions with support, collaboration, and competition significantly increased physical activity compared with the control group during the 24-week intervention. The competition arm had the greatest increase in physical activity from baseline during the intervention; during the 12-week follow-up, physical activity was lower in all arms, but remained significantly greater in the competition arm than in the control arm.167weinreichNagging misconceptions about nudge theory | TheHill2665982019-08-30T12:35:53ZZ1. Nudges do not respect freedom.
2. Nudges are based on excessive trust in government.
3. Nudges cannot achieve a whole lot.167weinreichNudges, Norms, and New Solutions2665582019-08-27T09:36:47ZZThe small changes are often the ones that make a difference. Our guide presents effective, light-touch strategies to help your students get to and through college.167weinreichDefaults Are Not the Same by Default - Behavioral Scientist2665312019-08-25T11:11:44ZZTo do so, we drew on a theoretical framework which highlights that defaults operate through three channels: first, defaults work because they reflect an implicit endorsement from the choice architect—your company’s HR department, your city’s policy office, your credit card company, your child’s school. Second, defaults work because staying with the defaulted choice is easier than switching away from it. Third, defaults work because they endow decision makers with an option, meaning they’re less likely to want to give it up, now that it’s theirs. As a result, we hypothesized that default designs that trigger more of these channels (also called the three Es: endorsement, ease, and endowment) would be more effective.
In our analysis, we find partial support for this idea. That is, we find that studies that were designed to trigger endorsement (defaults that are seen as conveying what the choice architect thinks the decision maker should do) or endowment (defaults that are seen as reflecting the status quo) were more likely to be effective.
In addition, we find that defaults in consumer domains tend to be more effective, and that defaults in pro-environmental domains (such as green energy defaults) tend to be less effective.167weinreichA New Model for Integrating Behavioral Science and Design - Behavioral Scientist2665282019-08-25T10:58:40ZZ167weinreichBETA Behavioural insights for public policy - online course2664842019-08-21T09:52:28Z2019-08-21T14:22:01ZA free online course on behavioural insights for public policy from the Behavioral Economics Team of the Australian government167weinreichA day in the life of a nudge - Leigh Crymble - Medium2664482019-08-19T08:44:25ZZ4 types of nudges/sludges and characters to represent them167weinreichURBAN nudges2664472019-08-19T08:27:13ZZ167weinreichLatrine design process becomes child’s play - Elrha2660862019-08-14T21:18:19ZZ167weinreichDESIGN FOR HEALTH2660382019-08-11T20:44:11ZZ167weinreichPriming and User Interfaces2660152019-08-07T11:06:24ZZSummary: Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.167weinreichEnergy, and the choices we make as consumers. | LinkedIn - Guy Champniss2660132019-08-07T09:06:17ZZIn other words, it’s not a question of consumer choices being made that are bad, but of whether consumer choice exists.
So when we ask why we ‘choose (or not)' highly energy efficient products, maybe we should ask instead if we're actually ‘picking (or not)' super energy efficient products.
Picking vs. choosing. This is not a question of semantics. Far from it.167weinreichOgilvy kills public urination with optical illusions | Campaign US2660092019-08-07T07:24:22ZZ167weinreichA behavioural intervention is only as good as the evidence it's based on: the case of Nudge supermarket | LinkedIn2659992019-08-06T12:02:46ZZ167weinreichUK's first supermarket designed by public health experts launches in Central London | London Evening Standard2659752019-08-04T12:56:27ZZ167weinreich‘Why Don’t We Ask People What They Want?:' Bed Net Use in Ghana2659062019-07-31T12:44:10ZZ167weinreichThe First Rule of Human Risk is... - Human Risk2656102019-07-28T11:12:09ZZI’m often asked for my top tips for managing Human Risk.
Over the next five weeks, I’m going to reveal the Five Rules of Human Risk, beginning, appropriately enough with the first:
Rule 1: Human Risk can be managed but not eliminated
On the face of it, this is a statement of the blindingly obvious. Yet it is fundamentally important; if we really want to manage Human Risk, then we need to accept that we can’t control every aspect of human decision-making. No matter how hard we try.167weinreichOne Simple Change Cut Unnecessary Imaging for Cancer Patients in Half – PR News2655842019-07-26T14:07:11ZZ167weinreichWhen and why defaults influence decisions: a meta-analysis of default effects | Behavioural Public Policy | Cambridge Core2655822019-07-26T13:44:28Z2020-05-14T07:53:57ZWhen people make decisions with a pre-selected choice option – a ‘default’ – they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide when defaults should be used instead of other choice architecture tools, policy-makers must know how effective defaults are and when and why their effectiveness varies. To answer these questions, we conduct a literature search and meta-analysis of the 58 default studies (pooled n = 73,675) that fit our criteria. While our analysis reveals a considerable influence of defaults (d = 0.68, 95% confidence interval = 0.53–0.83), we also discover substantial variation: the majority of default studies find positive effects, but several do not find a significant effect, and two even demonstrate negative effects. To explain this variability, we draw on existing theoretical frameworks to examine the drivers of disparity in effectiveness. Our analysis reveals two factors that partially account for the variability in defaults’ effectiveness. First, we find that defaults in consumer domains are more effective and in environmental domains are less effective. Second, we find that defaults are more effective when they operate through endorsement (defaults that are seen as conveying what the choice architect thinks the decision-maker should do) or endowment (defaults that are seen as reflecting the status quo). We end with a discussion of possible directions for a future research program on defaults, including potential additional moderators, and implications for policy-makers interested in the implementation and evaluation of defaults.167weinreich(3) (PDF) Nudging with Care: The Risks and Benefits of Social Information2655812019-07-26T13:42:13ZZ167weinreichThe Elusive Green Consumer2643502019-07-23T10:33:21ZZLots of examples of behavioral science-driven interventions to drive environmentally friendly behavior167weinreichCan behavioural insights help businesses adopt new technologies and management practices? | The Behavioural Insights Team2642942019-07-18T15:03:23ZZ167weinreichBehavioral Grooves » Matt Loper: Helping Patients Adhere to Medication Plans2642782019-07-16T11:17:34ZZWellth does this by “giving” patients money at the start of each month to take their pills. To prove they’re on track, they use the Wellth app to take a photograph of their medicines in the palm of their hand. But every day that they miss, they are penalized in the form of fee, which nets them less money at the end of the month. This loss-contract model is gaining notoriety and it should be: Wellth discovered that positive incentives accounted for adherence rates around 60% while loss-contract models account for better than 90% adherence rates.167weinreichHow To Build A Website Based On Behavioral Design2642722019-07-16T10:41:58ZZ167weinreichStudy identifies the best healthy eating nudges | EurekAlert! Science News2642452019-07-10T20:37:38Z2020-05-14T07:54:06ZIn a meta-analysis of real-life experiments drawn from food science, nutrition, health economics, marketing and psychology, the authors find that behavioural nudges - facilitating action rather than providing knowledge or inducing feelings - can reduce daily energy intake by up to 209 kcal, the same number of calories as in 21 cubes of sugar.167weinreichIncreasing Vaccination: Putting Psychological Science Into Action2642402019-07-10T09:46:49ZZ***Psychology offers three general propositions for understanding and intervening to increase uptake where vaccines are available and affordable. The first proposition is that thoughts and feelings can motivate getting vaccinated. Hundreds of studies have shown that risk beliefs and anticipated regret
about infectious disease correlate reliably with getting vaccinated; low confidence in vaccine effectiveness and concern
about safety correlate reliably with not getting vaccinated. We were surprised to find that few randomized trials have
successfully changed what people think and feel about vaccines, and those few that succeeded were minimally effective
in increasing uptake. The second proposition is that social processes can motivate getting vaccinated. Substantial
research has shown that social norms are associated with vaccination, but few interventions examined whether
normative messages increase vaccination uptake. Many experimental studies have relied on hypothetical scenarios
to demonstrate that altruism and free riding (i.e., taking advantage of the protection provided by others) can affect
intended behavior, but few randomized trials have tested strategies to change social processes to increase vaccination
uptake. The third proposition is that interventions can facilitate vaccination directly by leveraging, but not trying to
change, what people think and feel. These interventions are by far the most plentiful and effective in the literature.
To increase vaccine uptake, these interventions build on existing favorable intentions by facilitating action (through
reminders, prompts, and primes) and reducing barriers (through logistics and healthy defaults); these interventions also
shape behavior (through incentives, sanctions, and requirements). Although identification of principles for changing
thoughts and feelings to motivate vaccination is a work in progress, psychological principles can now inform the
design of systems and policies to directly facilitate action.167weinreichPutting back users to the forefront: sustainable engagement tips from behavioral science2642272019-07-08T12:33:27ZZLuckily, behavioral science can help close the intention-action gap, offering a toolkit to help change behavior for the better. Here are three ways we can apply lessons from behavioral science to drive sustainable engagement:167weinreichEbola outbreak demonstrates science’s need to ‘nudge’ | Financial Times2642172019-07-07T10:09:25ZZ167weinreichPolicy for Homo Sapiens, Not Homo Economicus: Leveraging the Behavioural Economics of “Nudge”2642142019-07-07T09:57:53ZZThis chapter illustrates how the Swachh Bharat Mission (SBM) and
the Beti Bachao Beti Padhao (BBBP) have successfully employed behavioural
insights. Using such learning, the chapter lays out an ambitious agenda for
social change: (i) from BBBP to BADLAV (Beti Aapki Dhan Lakshmi Aur Vijay
Lakshmi); (ii) from Swachh Bharat to Sundar Bharat; (iii) from “Give it up” for
the LPG subsidy to “Think about the Subsidy”; and (iv) from tax evasion to tax
compliance. First, a key principle of behavioural economics is that while people’s
behaviour is influenced significantly by social norms, understanding the drivers of
these social norms can enable change. In India, where social and religious norms
play such a dominant role in influencing behaviour, behavioural economics can
therefore provide a valuable instrument for change. So, beneficial social norms
can be furthered by drawing attention to positive influencers, especially friends/
neighbours that represent role models with which people can identify. Second,
as people are given to tremendous inertia when making a choice, they prefer
sticking to the default option. By the nearly costless act of changing the default
to overcome this inertia, desired behaviour can be encouraged without affecting
people’s choices. Third, as people find it difficult to sustain good habits, repeated
reinforcements and reminders of successful past actions can help sustain changed
behaviour167weinreich3 ways behavioural science can boost marketing | The Behaviours Agency2557642019-07-02T08:13:00ZZConsider three levels: literal, liberal & lateral.
Example: social proof...
Literal: share the percentage of people who follow the norm in general
Liberal: tailor the claims to what “people like them“ do
Lateral: suggest popularity rather than stating it167weinreichCan AI Nudge Us to Make Better Choices?2536972019-06-27T18:55:46ZZ167weinreichDark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites2536812019-06-26T18:51:30ZZ167weinreichBehaviour Change Techniques in UX/UI Design - Panacea Digital2534462019-06-24T19:43:31ZZ167weinreichCognitive bias cheat sheet – Better Humans – Medium - Buster Benson2534402019-06-24T07:39:38ZZI started with the raw list of the 175 biases and added them all to a spreadsheet, then took another pass removing duplicates, and grouping similar biases (like bizarreness effect and humor effect) or complementary biases (like optimism bias and pessimism bias). The list came down to about 20 unique biased mental strategies that we use for very specific reasons.
I made several different attempts to try to group these 20 or so at a higher level, and eventually landed on grouping them by the general mental problem that they were attempting to address. Every cognitive bias is there for a reason — primarily to save our brains time or energy. If you look at them by the problem they’re trying to solve, it becomes a lot easier to understand why they exist, how they’re useful, and the trade-offs (and resulting mental errors) that they introduce.167weinreichWhen a Nudge Backfires: Using Observation with Social and Economic Incentives to Promote Pro-Social Behavior2534322019-06-23T20:27:06Z2019-06-23T13:27:18Z167weinreichWhat is behavioural insights? | Apolitical2534312019-06-23T20:21:48ZZ167weinreichNudge Me Right: Personalizing Online Nudges to People's Decision-Making Styles by Eyal Peer, Serge Egelman, Marian Harbach, Nathan Malkin, Arunesh Mathur, Alisa Frik :: SSRN2534302019-06-23T20:19:18Z2019-12-03T09:42:50ZNEW URL: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3324907167weinreichNudge theory: 10 subtle pushes that change how you think - BBC Science Focus Magazine2534292019-06-23T20:16:55ZZNudges span an exceedingly wide range, and their number and variety are constantly growing. Here is a catalogue of ten important nudges — very possibly, the most important for purposes of policy — along with a few explanatory comments.167weinreichSludge Audits by Cass R. Sunstein :: SSRN2534282019-06-23T20:12:58ZZConsumers, employees, students, and others are often subjected to “sludge”: excessive or unjustified frictions, such as paperwork burdens, that cost time or money; that may make life difficult to navigate; that may be frustrating, stigmatizing, or humiliating; and that might end up depriving people of access to important goods, opportunities, and services. Because of behavioral biases and cognitive scarcity, sludge can have much more harmful effects than private and public institutions anticipate. To protect consumers, investors, employees, and others, firms, universities, and government agencies should regularly conduct Sludge Audits to catalogue the costs of sludge, and to decide when and how to reduce it. Much of human life is unnecessarily sludgy. Sludge often has costs far in excess of benefits, and it can have hurt the most vulnerable members of society.167weinreichNudging out support for a carbon tax | Nature Climate Change2534212019-06-23T19:34:41ZZHowever, nudges aimed at reducing carbon emissions could have a pernicious indirect effect if they offer the promise of a ‘quick fix’ and thereby undermine support for policies of greater impact.167weinreichConsumers Are Becoming Wise to Your Nudge - Behavioral Scientist2533492019-06-13T09:35:20ZZ167weinreich5 more methods to influence users’ behavior – UX Collective2516692019-05-19T21:33:35ZZsocial proof, peak end experience, gifting, spark curiosity, offer "delighters"167weinreichImproving Health Care by Gamifying It2516682019-05-19T21:29:44ZZA central challenge for all health-related gamification programs is engaging participation, particularly among high-risk patients. Several design elements commonly found within gamified health and wellness programs could be made more engaging by incorporating behavioral insights.167weinreich