Ebola outbreak demonstrates science’s need to ‘nudge’ | Financial Times
Policy for Homo Sapiens, Not Homo Economicus: Leveraging the Behavioural Economics of “Nudge”
This chapter illustrates how the Swachh Bharat Mission (SBM) and the Beti Bachao Beti Padhao (BBBP) have successfully employed behavioural insights. Using such learning, the chapter lays out an ambitious agenda for social change: (i) from BBBP to BADLAV (Beti Aapki Dhan Lakshmi Aur Vijay Lakshmi); (ii) from Swachh Bharat to Sundar Bharat; (iii) from “Give it up” for the LPG subsidy to “Think about the Subsidy”; and (iv) from tax evasion to tax compliance. First, a key principle of behavioural economics is that while people’s behaviour is influenced significantly by social norms, understanding the drivers of these social norms can enable change. In India, where social and religious norms play such a dominant role in influencing behaviour, behavioural economics can therefore provide a valuable instrument for change. So, beneficial social norms can be furthered by drawing attention to positive influencers, especially friends/ neighbours that represent role models with which people can identify. Second, as people are given to tremendous inertia when making a choice, they prefer sticking to the default option. By the nearly costless act of changing the default to overcome this inertia, desired behaviour can be encouraged without affecting people’s choices. Third, as people find it difficult to sustain good habits, repeated reinforcements and reminders of successful past actions can help sustain changed behaviour
3 ways behavioural science can boost marketing | The Behaviours Agency
Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it
Can AI Nudge Us to Make Better Choices?
Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites
Behaviour Change Techniques in UX/UI Design - Panacea Digital
Cognitive bias cheat sheet – Better Humans – Medium - Buster Benson
I started with the raw list of the 175 biases and added them all to a spreadsheet, then took another pass removing duplicates, and grouping similar biases (like bizarreness effect and humor effect) or complementary biases (like optimism bias and pessimism bias). The list came down to about 20 unique biased mental strategies that we use for very specific reasons. I made several different attempts to try to group these 20 or so at a higher level, and eventually landed on grouping them by the general mental problem that they were attempting to address. Every cognitive bias is there for a reason — primarily to save our brains time or energy. If you look at them by the problem they’re trying to solve, it becomes a lot easier to understand why they exist, how they’re useful, and the trade-offs (and resulting mental errors) that they introduce.
When a Nudge Backfires: Using Observation with Social and Economic Incentives to Promote Pro-Social Behavior
What is behavioural insights? | Apolitical
Nudge Me Right: Personalizing Online Nudges to People's Decision-Making Styles by Eyal Peer, Serge Egelman, Marian Harbach, Nathan Malkin, Arunesh Mathur, Alisa Frik :: SSRN
NEW URL: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3324907
Nudge theory: 10 subtle pushes that change how you think - BBC Science Focus Magazine
Nudges span an exceedingly wide range, and their number and variety are constantly growing. Here is a catalogue of ten important nudges — very possibly, the most important for purposes of policy — along with a few explanatory comments.
Sludge Audits by Cass R. Sunstein :: SSRN
Consumers, employees, students, and others are often subjected to “sludge”: excessive or unjustified frictions, such as paperwork burdens, that cost time or money; that may make life difficult to navigate; that may be frustrating, stigmatizing, or humiliating; and that might end up depriving people of access to important goods, opportunities, and services. Because of behavioral biases and cognitive scarcity, sludge can have much more harmful effects than private and public institutions anticipate. To protect consumers, investors, employees, and others, firms, universities, and government agencies should regularly conduct Sludge Audits to catalogue the costs of sludge, and to decide when and how to reduce it. Much of human life is unnecessarily sludgy. Sludge often has costs far in excess of benefits, and it can have hurt the most vulnerable members of society.
Nudging out support for a carbon tax | Nature Climate Change
However, nudges aimed at reducing carbon emissions could have a pernicious indirect effect if they offer the promise of a ‘quick fix’ and thereby undermine support for policies of greater impact.
Consumers Are Becoming Wise to Your Nudge - Behavioral Scientist
5 more methods to influence users’ behavior – UX Collective
social proof, peak end experience, gifting, spark curiosity, offer "delighters"
Improving Health Care by Gamifying It
A central challenge for all health-related gamification programs is engaging participation, particularly among high-risk patients. Several design elements commonly found within gamified health and wellness programs could be made more engaging by incorporating behavioral insights.
NUDGING AND CHOICE ARCHITECTURE: ETHICAL CONSIDERATIONS Cass R. Sunstein
The Three Laws of Human Behavior | Behavioraleconomics.com | The BE Hub
Like the physical properties of the universe, human behavior is complicated. And just as Newton’s Laws describe the motion of physical objects, these Laws of Human Behavior aim to provide a general model for how humans behave. People tend to stick to the status quo unless the forces of friction or fuel push us off of our path; behavior is a function of the person and their environment; every decision includes tradeoffs and the potential for unintended consequences.
Broadening the Nature of Behavioral Design - Behavioral Scientist
So what counts as the “right” kind of problem for behavioral science to solve? Put more bluntly: How might our sense about what we should solve, or even what qualifies as a problem worth solving, be biased by how we think about what we can solve?
5 Tips for Launching (and Sustaining) a City Behavioral Design Team - ideas42
Lessons from corporate behavioral-science units | McKinsey
To gain a better understanding of how to build a successful nudge unit, we recently talked to 14 experts who have led initiatives in sectors from financial services and healthcare to advertising and retail (see sidebar, “Fourteen experts forging the future”). Most stressed that while nudging is a catchy term, it does not do full justice to the broad applications of behavioral science to the businesses for which they and their units are responsible. Behavioral science, for instance, encompasses debiasing and other tools for driving behavioral change, including incentives, education, and awareness.
BEHAVIORAL SCIENCE AROUND THE WORLD Profiles of 10 Countries
This report aims to capture both the spread and form of behavioral science in 10 countries, selected based on being innovators or early adopters in the field: Australia, Canada, Denmark, France, Germany, Netherlands, Peru, Singapore, the U.S., and the UK. We hope that the experiences of these ten countries – including information on As of November 2018, there are at least 202 public entities all over the world applying behavioral insights to their policies (OECD, 2018) COUNTRY PROFILES - INTRODUCTION — 07 — how public bodies within these countries are integrating behavioral insights, how they are working to apply behavioral insights, and how these behavioral functions have been structured and staffed – can serve as useful information for all those working to leverage behavioral science to improve society. Given the expansion of behavioral science within governments; the shifting behavioral insights landscape; and the limit to, and wide distribution of, public information; this report presents a representative snapshot of the state of behavioral science within the governments of the profiled countries.
The BUS Framework: A comprehensive tool in creating an mHealth App utilizing Behavior Change Theories, User-Centered Design, and Social Marketing
Voting with Cigarette Butts - Jerusalem
International development and behavioural insights Summary report 2017-19 - BIT
How to Lead Design Thinking When People Aren’t Familiar with It
Solving Brand Problems With Behavioral Science | Branding Strategy Insider
Does it matter if a week starts on Monday or Sunday? How calendar format can boost goal motivation - ScienceDirect
Individuals viewed calendars showing today as the first day versus a control. • Goal motivation increased if today matched the first day on a calendar. • Individuals made more self-reported progress towards personal goals if calendar matched.
Discover the Octalysis Secrets Behind AirBnB’s Success (Part 1) - The Octalysis Group
Good for Some, Bad for Others: The Welfare Effects of Nudges | Behavioraleconomics.com | The BE Hub
Nudge Turns 10: A Special Issue on Behavioral Science in Public Policy - Behavioral Scientist
Week 1 When Everything Looks Like a Nail: Building Better “Behavioral Economics” Teams By Jason Collins Nudges Alone Won’t Save Nemo: Conservation in the Great Barrier Reef By John Pickering From Ph.D. to Policy: Facilitating Connections Between Junior Scholars and Policymakers By Ashley Whillans and Heather Devine Shouldn’t We Make It Easy to Use Behavioral Science for Good? By Manasee Desai RCTs Are Not (Always) the Answer By Tania Ramos and João Matos Week 2 Why Governments Need to Nudge Themselves By Michael Hallsworth and Mark Egan Behavioral Development Economics By Syon Bhanot and Aishwarya Deshpande Why Governments Should Treat Cybersecurity the Way They Do Infectious Diseases By Karen Renaud and Stephen Flowerday Pour One Out for Nudge’s Forgotten Peers By Jesse Dashefsky Helping Parents Follow Through By Nadav Klein, Keri Lintz, Ariel Kalil, and Susan E. Mayer Week 3 A New Model for Integrating Behavioral Science and Design By Sarah Reid and Ruth Schmidt Applying Behavioral Science Upstream in the Policy Design Process By Kate Phillips Lessons in “Nudging” From the Developing World By Abigail Goodnow Dalton Choice Architecture 2.0: How People Interpret and Make Sense of Nudges By Job Krijnen What the Origins of the “1 in 5” Statistic Teaches Us About Sexual Assault Policy By Alexandra Rutherford BONUS Nudge Turns 10: A Q&A With Cass Sunstein By Elizabeth Weingarten Nudge Turns 10: A Q&A With Ricard Thaler By Evan Nesterak
A New Model for Integrating Behavioral Science and Design - Behavioral Scientist
Behavioural Insights in Action: Scarcity
Government policies and services can be hard to navigate for people who are already under pressure. By understanding the effects of scarcity, we can make these easier to access for the people who need them. https://bi.dpc.nsw.gov.au/blog/2018/12/13/a-guide-to-reducing-the-effects-of-scarcity/
The behavior-design checklist — Jason Hreha | World Leader in Applied Behavioral Science
Whenever you're trying to change a behavior, you should ask yourself the following four questions: 1. Am I clearly prompting the target person to do the behavior I want? 2. Is the behavior really hard to do? 3. Is the target person motivated to do the behavior I want them to do? 4. Am I rewarding the target person for doing the behavior? That's it. That's your behavior-design checklist.
Home - B-HUB
Innovative solutions based on how people act and make decisions in the real world are often buried in academic journals. The Behavioral Evidence Hub (B-Hub) brings them into the light of day. On the B-Hub you’ll find strategies proven to amplify the impact of programs, products, and services—and improve lives. Projects + checklists
Shouldn’t We Make It Easy to Use Behavioral Science for Good? - Behavioral Scientist
Now John Bargh’s Famous Hot-Coffee Study Has Failed To Replicate – Research Digest
Nudging does not necessarily improve decisions -- ScienceDaily
When and why defaults influence decisions: a meta-analysis of default effects
Review of Behavioral Economics - journal
Special Issue on Paternalism - open access
Nudge in the right direction: Using psychology to boost safety | Features | Construction News
Cowry developed three interventions to tackle these challenges and improve health and safety: painting the canteen a shade of pink proven to reduce stress hormones; introducing a gold card system whereby workers who demonstrated safe behaviours entered a weekly prize lottery; and having specialists walk around site asking scripted questions that prompt workers to think about safety.
7 Principles That Influence Our Behaviour – UX Planet
Good list of buying nudges
BETA - Behavioural Economics Team of Australia - YouTube
Videos from Behavioral Exchange Conference 2018
Gamification: A guide for designers to a misunderstood concept
Habit Change Literature Review - Duke University
Nudging For Not Just Now
A wise intervention has two key components: precision and recursion.
Behavioural Insights and Public Policy | Lessons from Around the World - OECD
This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors.
Nudging compliance in government A human-centered approach to public sector program design - Compliance challenges in public sector programs | Deloitte Insights
But to be effective, nudges should be calibrated; “one size fits all” approaches tend to fall short of expectations. Instead, policymakers can tailor their nudges to align with these three dimensions: Spectrums of acceptability (and deviance). How strictly must targets adhere to the rule? While driving a couple of miles over the speed limit is unlikely to result in a traffic violation, attempting to bring a weapon onto an airplane requires zero-tolerance enforcement. Frequency of action. How often must the target group provide input? It may be easier to have targets make a single decision to contribute or obey, as opposed to encouraging them to repeatedly make the same decision over time. For example, people usually only need to choose to be an organ donor once, but drivers put their seat belt on every time they get into a car. Target group diversity. How heterogeneous is your target group? People may come from different socioeconomic backgrounds, have different interests, or may speak another language, all of which makes it challenging to apply a blanket rule with universal success. Moreover, targets can be geographically scattered or online, making it difficult for policymakers to surveil the target group. For example, all vehicle owners must register their cars, but not everyone should seek the same preventative medical treatments. And even those that do require similar treatments may have different motivations for doing so.
Nudge Fudge Leaves Policy Makers in the Dark | Psychology Today
Our work published this week analyses all 111 cases studies of behavioral techniques used by governments compiled by the OECD (Organisation for Economic Co-operation and Development). Our analysis demonstrates that none of the techniques used have scientific proven effectiveness.