A Picture is Worth a Thousand Words: Using Behavioural Insights In Visual Communication | Institute for Public Relations
Behavioral Design: The scientific approach to designing for behavior change for product managers, designers, & researchers
how-to guide - excellent explanation
Applying Behavioral Economics to the Streamlining and Reduction of Regulation
How governments ‘nudge’ you to regulate your economic behavior - Economy & Finance - Haaretz.com
How to Influence Choice Through Default Effect - UX Planet
Show, Don’t Tell | MDRC
Sunstein and Thaler used the example of a high school cafeteria layout to demonstrate how small changes in our environment can influence our behavior, and we’ve discussed how a well-laid out office space can improve program participation rates. The example and our observations inspired MDRC’s Center for Behavioral Science (CABS) to create an interactive training session on the power of physical space to provide nudges. We asked training participants — staff at workforce development programs that help people find and keep employment — to try organizing their space with different goals in mind by designing a hypothetical high school cafeteria. Workshop participants received paper cut-out icons for all the essential materials — salads, hot food, snacks, desserts, beverages, cash registers, tables — and were asked to organize a logical cafeteria environment. But the directions had a catch. Each group received a unique goal: arrange the materials to maximize either: Healthy eating, Profits, or Efficiency.
Katie Patrick on Twitter: “I wanted to share the behavior-mapping template I use for any new project. I spend 2 - 8 hrs going through the steps in painstaking detail to develop the skeleton of what makes action happen. Follow each of the steps for your pr
New: The Behavioral Economics Guide 2019 | behavioraleconomics.com | The BE Hub
Sam Tatam on Twitter: “Salient crossing in Saudi
Cass Sunstein’s Bill of Rights for Nudging | The Mandarin
Behavioral Public Economics Course Resources
This is the website for a PhD-level mini-course in behavioral public economics developed by Hunt Allcott and Dmitry Taubinsky. Through the lens of neoclassical economics, the role of government is to provide public goods, correct externalities, provide information, and address other market failures. In practice, however, some public policies are motivated by the concern that people do not act in their own best interest. For example, many countries ban drugs, tax cigarettes, alcohol, and sugary drinks, or subsidize retirement savings and energy-efficient appliances, all largely on the grounds that consumers would be better off consuming more or less than they do. Standard approaches to policy analysis rely on revealed preference assumptions to measure an agent’s welfare. Under these assumptions, the direct effect of any policy that changes choices is to reduce consumer welfare. However, empirical evidence from behavioral economics in a variety of domains suggests that people sometimes do make systematic mistakes. The field of behavioral public economics extends the theoretical and empirical tools of public economics to incorporate the possibility of consumer mistakes into questions about policy evaluation and design. This is a PhD-level mini-course in behavioral public economics. In this course, we’ll consider questions like the following: How can we do welfare analysis if choice does not necessarily identify utility? How do we empirically measure consumer biases? How do we set socially optimal policies in settings when consumers may not act in their own best interest? Nudges change behavior at low cost. Does that mean they are a good idea? What are the costs and benefits of tax complexity?
8 tips for developing and designing successful behaviour change apps and websites - BehaviourWorks Australia
Swachh Bharat shows how to nudge the right way - The Financial Express
Great examples of how behavioral insights have been applied to behavior change in India
Nudge: Increasing Traffic Safety with Duct Tape - YouTube
jake albaugh on Twitter: “I made https://t.co/FMDljTqg8Z to keep track of how long I have been free of nicotine. Watching it count has been more rewarding than chewing on cinnamon toothpicks. https://t.co/gAwsCPfjgH“ / Twitter
Behavioral Insights at the United Nations: Achieving Agenda 2030
5 Tips for Launching (and Sustaining) a City Behavioral Design Team - ideas42
Behavioral Design Teams: A Model for Integrating Behavioral Design in City Government - open source playbook
'A very dangerous situation': psychiatrists sound alarm over Sask. children's hospital design | CBC News
The doors will soon open at Saskatchewan's first children's hospital, but some psychiatrists say the building is rife with safety and suicide risks.
How effective is nudging? A quantitative review on the effect sizes and limits of empirical nudging studies - ScienceDirect
Effectiveness of Behaviorally Designed Gamification Interventions With Social Incentives for Increasing Physical Activity Among Overweight and Obese Adults Across the United States: The STEP UP Randomized Clinical Trial | Obesity | JAMA Internal Medicine
In this randomized clinical trial of 602 overweight and obese adults from 40 states across the United States, gamification interventions with support, collaboration, and competition significantly increased physical activity compared with the control group during the 24-week intervention. The competition arm had the greatest increase in physical activity from baseline during the intervention; during the 12-week follow-up, physical activity was lower in all arms, but remained significantly greater in the competition arm than in the control arm.
Nagging misconceptions about nudge theory | TheHill
1. Nudges do not respect freedom. 2. Nudges are based on excessive trust in government. 3. Nudges cannot achieve a whole lot.
Nudges, Norms, and New Solutions
The small changes are often the ones that make a difference. Our guide presents effective, light-touch strategies to help your students get to and through college.
Defaults Are Not the Same by Default - Behavioral Scientist
To do so, we drew on a theoretical framework which highlights that defaults operate through three channels: first, defaults work because they reflect an implicit endorsement from the choice architect—your company’s HR department, your city’s policy office, your credit card company, your child’s school. Second, defaults work because staying with the defaulted choice is easier than switching away from it. Third, defaults work because they endow decision makers with an option, meaning they’re less likely to want to give it up, now that it’s theirs. As a result, we hypothesized that default designs that trigger more of these channels (also called the three Es: endorsement, ease, and endowment) would be more effective. In our analysis, we find partial support for this idea. That is, we find that studies that were designed to trigger endorsement (defaults that are seen as conveying what the choice architect thinks the decision maker should do) or endowment (defaults that are seen as reflecting the status quo) were more likely to be effective. In addition, we find that defaults in consumer domains tend to be more effective, and that defaults in pro-environmental domains (such as green energy defaults) tend to be less effective.
A New Model for Integrating Behavioral Science and Design - Behavioral Scientist
BETA Behavioural insights for public policy - online course
A free online course on behavioural insights for public policy from the Behavioral Economics Team of the Australian government
A day in the life of a nudge - Leigh Crymble - Medium
4 types of nudges/sludges and characters to represent them
Latrine design process becomes child’s play - Elrha
DESIGN FOR HEALTH
Priming and User Interfaces
Summary: Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.
Energy, and the choices we make as consumers. | LinkedIn - Guy Champniss
In other words, it’s not a question of consumer choices being made that are bad, but of whether consumer choice exists. So when we ask why we ‘choose (or not)' highly energy efficient products, maybe we should ask instead if we're actually ‘picking (or not)' super energy efficient products. Picking vs. choosing. This is not a question of semantics. Far from it.
Ogilvy kills public urination with optical illusions | Campaign US
A behavioural intervention is only as good as the evidence it's based on: the case of Nudge supermarket | LinkedIn
UK's first supermarket designed by public health experts launches in Central London | London Evening Standard
‘Why Don’t We Ask People What They Want?:' Bed Net Use in Ghana
The First Rule of Human Risk is... - Human Risk
I’m often asked for my top tips for managing Human Risk. Over the next five weeks, I’m going to reveal the Five Rules of Human Risk, beginning, appropriately enough with the first: Rule 1: Human Risk can be managed but not eliminated On the face of it, this is a statement of the blindingly obvious. Yet it is fundamentally important; if we really want to manage Human Risk, then we need to accept that we can’t control every aspect of human decision-making. No matter how hard we try.
One Simple Change Cut Unnecessary Imaging for Cancer Patients in Half – PR News
When and why defaults influence decisions: a meta-analysis of default effects | Behavioural Public Policy | Cambridge Core
When people make decisions with a pre-selected choice option – a ‘default’ – they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide when defaults should be used instead of other choice architecture tools, policy-makers must know how effective defaults are and when and why their effectiveness varies. To answer these questions, we conduct a literature search and meta-analysis of the 58 default studies (pooled n = 73,675) that fit our criteria. While our analysis reveals a considerable influence of defaults (d = 0.68, 95% confidence interval = 0.53–0.83), we also discover substantial variation: the majority of default studies find positive effects, but several do not find a significant effect, and two even demonstrate negative effects. To explain this variability, we draw on existing theoretical frameworks to examine the drivers of disparity in effectiveness. Our analysis reveals two factors that partially account for the variability in defaults’ effectiveness. First, we find that defaults in consumer domains are more effective and in environmental domains are less effective. Second, we find that defaults are more effective when they operate through endorsement (defaults that are seen as conveying what the choice architect thinks the decision-maker should do) or endowment (defaults that are seen as reflecting the status quo). We end with a discussion of possible directions for a future research program on defaults, including potential additional moderators, and implications for policy-makers interested in the implementation and evaluation of defaults.
(3) (PDF) Nudging with Care: The Risks and Benefits of Social Information
The Elusive Green Consumer
Lots of examples of behavioral science-driven interventions to drive environmentally friendly behavior
Can behavioural insights help businesses adopt new technologies and management practices? | The Behavioural Insights Team
Behavioral Grooves » Matt Loper: Helping Patients Adhere to Medication Plans
Wellth does this by “giving” patients money at the start of each month to take their pills. To prove they’re on track, they use the Wellth app to take a photograph of their medicines in the palm of their hand. But every day that they miss, they are penalized in the form of fee, which nets them less money at the end of the month. This loss-contract model is gaining notoriety and it should be: Wellth discovered that positive incentives accounted for adherence rates around 60% while loss-contract models account for better than 90% adherence rates.
How To Build A Website Based On Behavioral Design
Study identifies the best healthy eating nudges | EurekAlert! Science News
In a meta-analysis of real-life experiments drawn from food science, nutrition, health economics, marketing and psychology, the authors find that behavioural nudges - facilitating action rather than providing knowledge or inducing feelings - can reduce daily energy intake by up to 209 kcal, the same number of calories as in 21 cubes of sugar.
Increasing Vaccination: Putting Psychological Science Into Action
***Psychology offers three general propositions for understanding and intervening to increase uptake where vaccines are available and affordable. The first proposition is that thoughts and feelings can motivate getting vaccinated. Hundreds of studies have shown that risk beliefs and anticipated regret about infectious disease correlate reliably with getting vaccinated; low confidence in vaccine effectiveness and concern about safety correlate reliably with not getting vaccinated. We were surprised to find that few randomized trials have successfully changed what people think and feel about vaccines, and those few that succeeded were minimally effective in increasing uptake. The second proposition is that social processes can motivate getting vaccinated. Substantial research has shown that social norms are associated with vaccination, but few interventions examined whether normative messages increase vaccination uptake. Many experimental studies have relied on hypothetical scenarios to demonstrate that altruism and free riding (i.e., taking advantage of the protection provided by others) can affect intended behavior, but few randomized trials have tested strategies to change social processes to increase vaccination uptake. The third proposition is that interventions can facilitate vaccination directly by leveraging, but not trying to change, what people think and feel. These interventions are by far the most plentiful and effective in the literature. To increase vaccine uptake, these interventions build on existing favorable intentions by facilitating action (through reminders, prompts, and primes) and reducing barriers (through logistics and healthy defaults); these interventions also shape behavior (through incentives, sanctions, and requirements). Although identification of principles for changing thoughts and feelings to motivate vaccination is a work in progress, psychological principles can now inform the design of systems and policies to directly facilitate action.
Putting back users to the forefront: sustainable engagement tips from behavioral science
Luckily, behavioral science can help close the intention-action gap, offering a toolkit to help change behavior for the better. Here are three ways we can apply lessons from behavioral science to drive sustainable engagement:
Ebola outbreak demonstrates science’s need to ‘nudge’ | Financial Times
Policy for Homo Sapiens, Not Homo Economicus: Leveraging the Behavioural Economics of “Nudge”
This chapter illustrates how the Swachh Bharat Mission (SBM) and the Beti Bachao Beti Padhao (BBBP) have successfully employed behavioural insights. Using such learning, the chapter lays out an ambitious agenda for social change: (i) from BBBP to BADLAV (Beti Aapki Dhan Lakshmi Aur Vijay Lakshmi); (ii) from Swachh Bharat to Sundar Bharat; (iii) from “Give it up” for the LPG subsidy to “Think about the Subsidy”; and (iv) from tax evasion to tax compliance. First, a key principle of behavioural economics is that while people’s behaviour is influenced significantly by social norms, understanding the drivers of these social norms can enable change. In India, where social and religious norms play such a dominant role in influencing behaviour, behavioural economics can therefore provide a valuable instrument for change. So, beneficial social norms can be furthered by drawing attention to positive influencers, especially friends/ neighbours that represent role models with which people can identify. Second, as people are given to tremendous inertia when making a choice, they prefer sticking to the default option. By the nearly costless act of changing the default to overcome this inertia, desired behaviour can be encouraged without affecting people’s choices. Third, as people find it difficult to sustain good habits, repeated reinforcements and reminders of successful past actions can help sustain changed behaviour
3 ways behavioural science can boost marketing | The Behaviours Agency
Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it