- Yabs.io Search (in tags:behavior_change,advertising)urn:uuid:{15A48A90-27B6-8164-7647-E6B55C0ACCC4}2024-03-28T17:35:46ZSteely Stare, Steely Stare, All Clear! A rail safety video - YouTube14838132023-08-11T08:21:10ZZ167weinreichSaudi Census Ad11191582022-05-31T11:52:59Z2022-05-31T04:53:08ZThe Saudi General Authority for Statistics is running an ad gently asking people to stop inviting census takers into their homes for coffee and meals.167weinreichAd Shows Dummies Without Seatbelts Cause Pain for Loved Ones10279862022-02-21T13:22:16ZZExcellent contrast with Embrace Life of gain vs loss framing!167weinreichThe Flu Campaign That Literally Sneezes on its Audience9994892022-01-23T19:00:43ZZ167weinreich2 shots for summer | Unite against COVID-199916882022-01-20T13:45:48ZZ167weinreichAnti-loan fee fraud jingle | Professional Security9645642021-12-23T10:36:46ZZThe UK regulator the Financial Conduct Authority (FCA) has launched the country’s first official anti-fraud jingle. The aim; to protect consumers against loan fee fraud. Between November 2020 and January 2021, some one in 20 calls received by the FCA were reporting an instance of loan fee fraud.
The FCA’s anti-fraud jingle is designed to be a light-hearted, engaging way to spread awareness of loan fee fraud advice to consumers over Christmas. Loan fee fraud is when consumers are asked to pay an upfront fee for a loan or credit that they then never receive. With behavioural scientists INFLUENCE AT WORK and music production company Soviet Science, the song has been produced make loan fee fraud guidance more memorable and more shareable.167weinreichIt's What Queenslanders Do9586812021-11-18T13:51:53ZZidentity-focused campaign167weinreichhow and why the ‘don’t act like a dick’ campaign was created — comms2point04885642021-01-28T13:07:26ZZ167weinreichBilharzia Campaign in Uganda | The Compass for SBC2790682020-02-02T08:34:18ZZ167weinreichCampaign To Call Out Sexism And Disrespect A Winner - B&T2722212019-12-12T09:28:46ZZinteractive videos give viewer a chance to take action167weinreichThe 10 Advertising Strategies That Work [The Advertising Effect – Speed Summary] | DigitalWellbeing.org2720542019-11-25T09:44:09Z2019-11-25T01:45:01ZBasically, it’s Nudge for advertisers. Outlining ten evidence-based effective advertising strategies, each with a scientific underpinning, Adam Ferrier (psychologist and founder of Naked) is up there with fellow Antipodean Byron Sharp in terms of must-reads for marketers.
Ferrier is a fan of ‘Action Advertising’ – influencing people by influencing actions rather than perceptions. Drawing on the evidence that advertising is notoriously poor at direct persuasion, Ferrier outlines 10 ways to influence actions instead. The underlying logic is that the easiest way to persuade someone is to allow them to persuade themselves – and this will happen quite naturally if you prompt (nudge, spur) people to act in a way consistent with a desired behaviour. Why? Because we tend to align our perceptions with our actions to avoid the mental discomfort of cognitive dissonance. In other words, if you influence action, you influence perception.
Moreover, because perception-change is only a means to an end, the end being behaviour-change (buy, buy more, buy for more) – Action Advertising orientates advertising to what really matters, actioning behaviour change. For Ferrier, advertising is and must be about behaviour change; ultimately if no behaviour is changed as a result of advertising, advertising is valueless.167weinreichAds Don’t Work That Way | Melting Asphalt2642932019-07-18T14:54:36ZZ167weinreichOpinion | I Used Google Ads for Social Engineering. It Worked. - The New York Times2642232019-07-08T10:47:56ZZ167weinreichThe Redirect Method Blueprint2642222019-07-08T10:38:02Z2019-07-08T03:48:08ZThe Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.167weinreichThe effectiveness of public health advertisements to promote health: a randomized-controlled trial on 794,000 participants | npj Digital Medicine1868062018-10-17T12:45:53ZZOur results show that 48% of people who were exposed to the ads made future searches for weight loss information, compared with 32% of those in the control group—a 50% increase. The advertisements varied in efficacy. However, the effectiveness of the advertisements may be greatly improved by targeting individuals based on their lifestyle preferences and/or sociodemographic characteristics, which together explain 49% of the variation in response to the ads. These results demonstrate that online advertisements hold promise as a mechanism for changing population health behaviors.167weinreichSocial Advertising Isn't Really Driving Conversions - eMarketer1868052018-10-17T12:34:52ZZAn August 2017 survey from CivicScience, a next-generation consumer and media analytics company, found that very few US internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat.167weinreichWhy Sexy Ads Don't Make Money761242017-06-28T14:26:55ZZ167weinreichNutri Bullet Infomercial768362015-05-13T01:12:22ZZGreat example of sales/marketing methods to learn from167weinreichAdvertising to the herd: how understanding our true nature challenges the ways we think about advertising and market research - Mark Earls771232015-01-05T09:20:13ZZ167weinreichGraphic Warning Labels on Cigarettes Are Scary, but Do They Work? | RAND772992014-10-05T21:46:24ZZ167weinreichMarket New Product Launches by Evoking Emotion: How Shame Sells773842014-09-04T04:22:36ZZ167weinreichSeven Tips for Changing Behaviour – A Manifesto | Rich Media774582014-07-27T22:27:31ZZ167weinreichThe rise of 'sadvertising': Why social good marketing works | Guardian Sustainable Business | Guardian Professional774682014-07-27T22:10:27ZZ167weinreichThe century of the self part 1(4).mp4 on Vimeo775122014-06-16T06:29:19ZZ167weinreich12 Hidden Tricks Advertisers Use to Sell You Stuff | Design | WIRED775152014-06-15T06:26:10ZZ167weinreichDumb Ways To Die and social media bullshit - mUmBRELLA778122013-09-03T05:42:12ZZ167weinreichDumb Ways to Die | Creative Summary/Case Study778152013-09-03T05:17:19ZZ167weinreich'Scared straight' anti-drug campaigns don't work on users because they usually know MORE about risks than non-users, study says | Mail Online778482013-08-05T21:53:32ZZ167weinreichEarning smiles, tears and goosebumps - HXP Health Experience Project | HXP Health Experience Project778852013-06-12T22:48:19ZZ167weinreichThe Science Of PSAs: Do Anti-Drug Ads Keep Kids Off Drugs? | Popular Science779562013-04-15T17:42:32ZZ167weinreichAs Funding for Anti-Tobacco Ads Fell, So Did Quitting Rate | News - Advertising Age781522012-03-15T22:13:36Z2020-05-14T08:16:16Z167weinreichPropagation Planning: The Awareness Fallacy [Presentation]787832010-09-07T05:05:51ZZ167weinreichEmotion-Based Messages: WIC - Touching Hearts, Touching Minds789162010-06-24T22:18:46ZZ167weinreich