- Yabs.io Search (in tags:Research)urn:uuid:{CB134A8A-EDB8-8F87-3E55-7F2C3604258F}2024-03-29T08:25:17ZIt’s Time to Change the Way We Write Screeners | Sago14896422024-02-26T13:14:21ZZAnd remember, keeping screeners under 12 questions is the magic number to prevent attrition.167weinreichUntapped Potential of Unobtrusive Observation for Studying Health Behaviors14896382024-02-26T10:20:05ZZ167weinreichResearch Project Canvas: a secret tool for winning grant proposals14895052024-02-06T08:44:40ZZ236stevetaoWhy the future of Planning is Opera, Only Fans, God, and Low Traffic Neighbourhoods14894982024-02-05T20:11:29ZZOgilvy UK head of strategy, advertising, Matt Waksman, illustrates and interprets the role of the strategist within advertising and wider society167weinreichThinking Styles - Indi Young14893682024-01-24T11:12:36ZZThinking Styles are the archetypes that you would base characters on, like characters in TV episodes. (Try writing your scenarios like TV episodes, with constant characters.) Characters think, react, and made decisions based on their thinking style archetype. BUT they also switch thinking styles depending on context. For example, if you take a flight as a single traveler versus bringing a young child along–you’ll probably change your thinking style for that flight, including getting to the gate, boarding, and deplaning.167weinreichDesignKit Online: Online Designing Tool | Free Download14892932024-01-16T21:22:33ZZ100+ open source innovation tools from the greatest design & strategy agencies in the world.
Ideal for both offline or online workshops. All tools are pixel perfectly packaged in a vectorized PDF or PNG and can be downloaded for free.167weinreichAsking Better Questions — Tom Darlington14892912024-01-16T21:11:22ZZIf you’re trying to think and act more creatively and more critically, focus on asking better, more interesting questions of the briefs you’re tasked with answering. What we teach children can and should be applied to our own professional lives, too. A focus on problems and solutions first, promotes consistent, ‘safe’ answers, but won’t move the work on. Spending time on asking and answering better questions will help refine the understanding of a problem and will create the conditions for new, interesting and challenging solutions.167weinreichDescribing Personas: problems with bias and how Thinking Style archetypes can help | Inclusive Software14892902024-01-16T21:05:46ZZI sometimes make a further suggestion to client teams who have years of experience working directly (via research) with the diversity of the people their organization supports. I suggest they abandon “persona” (a representation of a person) and replace it with “behavioral audience segment” (a representation of a group). (Note: I have begun calling these “thinking styles” to emphasize that a person can change to a different group based on context or experience.)This change allows those qualified teams to get away from names and photos. I don’t suggest this for everyone.
Note: “Behavioral audience segment” is the name I use, although there may be a better one. In its defense, Susan Weinschenk uses “behavioral science” to mean what I am trying to represent. And “audience segment” is a common way to express a group an organization is focused on.167weinreichUsing Thinking Styles to Look Beyond the “Average User” with Indi Young14892882024-01-16T21:00:19ZZBut she did explain how researching and designing for the majority or “average user” actually end up ignoring, othering, and harming the people our designs are meant to serve. Indi shared how she finds patterns in people’s behaviors, thoughts, and needs—and how she uses that data to create thinking styles that inform more inclusive design decisions.
Indi talked about…
Why researchers should look for patterns, not anecdotes, to understand real user needs.
What are thinking styles and how to uncover and use them.
Why your “average” user often doesn’t exist in the real world, and how we can do better.167weinreichResearch Maturity Model Report | Maze14889932024-01-01T12:27:27ZZ236stevetaoFive common pitfalls in educational research (and how to avoid them) – Deliberate Instruction14888612023-12-18T09:45:47ZZ236stevetaoIkea came into my house. Here's what they said | The Post14851402023-11-12T12:28:16ZZIkea researchers explore Kiwi homes before opening first NZ store
Christine Gough, head of interior design at Ikea Australia, is one of 40 Ikea researchers visiting hundreds of Kiwi homes to gauge what products to stock in its Auckland mega store.167weinreichBadly designed surveys don’t promote sustainability, they harm it14850612023-11-02T10:36:03ZZ167weinreichDitch “Statistical Significance” — But Keep Statistical Evidence | by Eric J. Daza, DrPH, MPS | Towards Data Science14844402023-09-10T20:24:10ZZ“significant” p-value ≠ “significant” finding: The significance of statistical evidence for the true X (i.e., statistical significance of the p-value for the estimate of the true X) says absolutely nothing about the practical/scientific significance of the true X. That is, significance of evidence is not evidence of significance. Increasing your sample size in no way increases the practical/scientific significance of your practical/scientific hypothesis.
“significant” p-value = “discernible” finding: The significance of statistical evidence for the true X does tell us how well the estimate can discern the true X. That is, significance of evidence is evidence of discernibility. Increasing your sample size does increase how well your finding can discern your practical/scientific hypothesis.167weinreichComparing Two Types of Online Survey Samples - Pew Research Center Methods | Pew Research Center14844392023-09-10T20:22:21ZZOpt-in samples are about half as accurate as probability-based panels167weinreichDecoding human behaviour An introduction to behavioural science methods and techniques14844182023-09-07T23:23:57ZZ167weinreichHow many participants do we have to include in properly powered experiments? A tutorial of power analysis with reference tables - Journal of Cognition14844132023-09-07T23:14:49ZZ167weinreichExplore: Four simple ways to map and unpack behaviour | The Behavioural Insights Team14844122023-09-07T23:13:08ZZIf you have ever been tasked with influencing a behaviour, you will know that it is critical to understand that behaviour in context. You need to understand the issues faced by the people affected. At BIT, we refer to the process of understanding behaviour in context as Exploring. Exploring is about discovering what people do and crucially why.167weinreichBest Practices for Developing and Validating Scales for Health, Social, and Behavioral Research: A Primer14844092023-09-07T23:02:37ZZ167weinreichJTBD Canvas 2.014844062023-09-07T22:55:45ZZThe JTBD Canvas 2.0 is a tool to help you scope out your JTBD landscape prior to conducting field research. It frames your field of inquiry and scopes of your innovation effort.167weinreichBehavioral Science Papers, Research, & Data14843932023-09-07T22:34:04ZZ167weinreichWheel of Progress (R) | JTBD | Customer Progress | Customer Centric Solutions LLC | CX Strategy and Experience Design14843802023-09-07T22:13:26ZZThe Wheel of Progress® is a framework created by Eckhart Boehme and Peter Rochel leveraging jobs-to-be-done principles and methods to evaluate why customers “hire“ a given product or service to accomplish a Customer Job.
It provides a canvas to be used when conducting consumer research to evaluate the journey a customer takes from first thought to use of the solution (consumption/job satisfaction). In addition, it enables one to evaluate the four forces of progress at play (push, pull, habits, anxieties) in regards to 'switching behavior'. Finally, one is able to evaluate constraints (internal, external, time-based) that impact the customer journey.167weinreichHow to use a new generation data collection and analysis tool? - The Cynefin Co14843772023-09-07T22:09:43ZZThis is SenseMaker in its most simple form, usually structured to have an open (non-hypothesis) question (commonly referred to as a ‘prompting question’) to collect a micro-narrative at the start. This is then followed by a range of triads (triangles), dyads (sliders), stones canvases, free text questions and multiple choice questions.
The reason or value for using Sensemaker: Open free text questions are used at the beginning as a way of scanning for diversity of narratives and experiences. This is a way to remain open to ‘unknown unknowns’. The narrative is then followed by signifier questions that allow the respondent to add layers of meaning and codification to the narrative (or experience) in order to allow for mixed methods analysis, to map and explore patterns.167weinreichParticipatory Research Toolkit for Social Norms Measurement (pdf)14843612023-09-07T11:04:47ZZ167weinreichPlaybook for universal design – Universal design methods for more inclusive solutions14839932023-08-27T11:11:55ZZThis Universal Design Playbook was created with the purpose of providing easy access to planning and facilitating universal design development work, whether it is short workshops or longer work sessions. That comes entirely down to what the user selects using the sorting functions on the page.
The Playbook contains a collection of methods that can be used in any design process. Each method contains useful information so the user can be certain that they are selecting the most appropriate method to fulfil their purpose. The methods also include tips for how to accommodate participants with diverse abilities to ensure that everyone feels included in a workshop setting no matter what they are capable of.167weinreichBalancing Natural Behavior with Incentives and Accuracy in Diary Studies14839232023-08-21T12:07:19ZZ167weinreichWHO/UNICEF How to build an infodemic insights report in 6 steps14773402023-07-06T14:15:06ZZThis manual provides a quick overview of the steps required to develop an infodemic insights report
that can be used during an emergency response or for routine health programming (where so-called
low-level infodemics may be more common).
The steps are:
1. Choose the question that infodemic management insights could help to answer
2. Identify and select the data sources and develop an analysis plan for each data source
3. Conduct an integrated analysis across those data sources
4. Develop strategies and recommendations
5. Develop an infodemic insights report
6. Disseminate the infodemic insights report and track the actions taken.167weinreichselfdeterminationtheory.org – An approach to human motivation & personality14614142023-06-14T10:29:22Z2023-06-14T10:29:36ZInfo, research, questionnaires/scales, info on application to specific topics167weinreichMeasuring Intrinsic Motivation: 24 Questionnaires & Scales14614132023-06-14T10:21:59ZZ167weinreichSocial Influence Scale for Technology Design and Transformation14614122023-06-14T09:36:15ZZthis study presents a measurement instrument for evaluating susceptibility to seven social influence principles, namely social learning, social comparison, social norms, social facilitation, social cooperation, social competition, and social recognition. Each principle is represented by a construct containing six theory-driven items, both positively and negatively framed. Further, the study introduces a social influence research model that describes how the seven social influence constructs are correlated and impact each other.167weinreichAn idiot’s guide to research methods | kirstyevidence14342172023-06-12T05:46:52ZZ236stevetaoEight tips for using a word cloud in market research story finding14205692023-05-30T10:19:58ZZ167weinreichTechnology Transfer and Commercialization Process14204442023-05-26T02:36:17ZZ236stevetaoSensemaker - map of subcultures in org14204372023-05-24T09:07:28ZZThis is a map of subcultures within an organization (it's called a fitness landscape). It's built from stories told by the people in the organization.
What can you do with it? Understand where the culture(s) are and request changes by saying I want “More stories like these...“ and “Fewer like those...“
Dave Snowden and The Cynefin Company (formerly Cognitive Edge) are offering impactful ways to visualize culture, and communicate direction in a manner that is customized to where each subculture is now and where their next best step is.
Watch this video until 48:48 for more on the science and method (Link at 44:33)
https://lnkd.in/emuAzp6E
Stories collected using The Cynefin Co's Sensemaker tool.167weinreichMeasures | Science of Behavior Change14202892023-05-07T13:33:16ZZ167weinreichYour personas probably suck. Here’s how you can build them better. | by Amber Westerholm-Smyth | Personas are Dead, Long Live Personas! | Medium14142182023-04-19T19:30:20Z2023-04-19T19:30:31ZA five-step framework
In summary, the five steps that we will walk you through are:
Ask rich questions, not dumb questions
Write a codebook
Code your data
Map your data
Form your personas167weinreichA Guide to Complexity-Aware Monitoring Approaches for MOMENTUM Projects - USAID MOMENTUM13850422023-04-02T13:49:59ZZ167weinreichSelf Assessment: How well is your research engaging target audiences?13850162023-03-27T20:54:52ZZMATE tool167weinreichUser-Feedback Requests: 5 Guidelines13850052023-03-27T08:26:55ZZ167weinreichUX Research Templates - Notion13779972023-03-13T10:33:46ZZ167weinreichJobs to be Done Insights Canvas13709892023-03-02T22:18:13ZZ167weinreichSample Size Calculator and Guide to Survey Sample Size - Conjointly13709832023-03-02T10:47:31ZZ167weinreichIndiKit - Guidance on SMART Indicators for Relief and Development Projects | IndiKit13709562023-02-28T08:03:33ZZ167weinreichIn-App Survey Questions: Guidelines and Templates | Instabug13709552023-02-28T07:35:31ZZ167weinreich6 Tips for Better Participant Engagement in Diary Studies12949632023-01-30T10:01:04ZZ167weinreichQualitative Social Media Research Resources - Google Docs12948602023-01-16T16:59:57ZZ167weinreichDoes eating white bread make you feel lonely - YouTube12946232022-12-12T11:33:13ZZ167weinreichDesign Principles12943322022-11-15T13:50:23ZZAn open source collection of Design Principles and methods.167weinreichPersonas – A Simple Introduction | IxDF12943042022-11-14T12:32:15ZZ167weinreichReplacing Personas With Characters | by Alan Klement | down the rabbit hole | Medium12943032022-11-14T12:28:56ZZTo get the brain to accept a story which explains why a consumer bought a product, it needs information presented in a particular way. The best way to deliver this information is to explain a customer’s anxieties, motivations, purchase-progress events, and purchase-progress situations.
When combined, they form what I call Characters.167weinreich