Summary: Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences.

"Save the Cat" story beats for graphic novel about living with Herpes

Grassroots Comics - A Development Communication Tool

characters convenience community

As music video director and VR entrepreneur Chris Milk has put it, VR is an “empathy machine.”

You’re thinking in terms of your you — past, present, and future — and you’re developing narratives, where I’m going to go to lunch when this is over or whatever it is. And those narratives are a form of self-reference. And that’s called — as I said I mean it’s also called the narrative mode network or the narrative network. And it’s the story of me. When you train people in MBSR, you find that another area of their cortex lights up more lateral after eight weeks of training in mindfulness. And that that area is associated with a region called the insula and that doesn’t have a linear, time-based narrative. It’s just the experiencing of the present moment in the body — breathing in, breathing out, awake, no narrative, no agenda. And the interesting thing — and this is the study — when they put people through eight weeks of MBSR, this narrative network decreases in activity and this experiential network increases in activity and they become uncoupled.

CREATORS AND DEVELOPERS GRAPPLE WITH NEW WAYS TO TELL STORIES IN THE RUSH TO SATE APPETITES FOR VR AND IMMERSIVE VIDEO.

Turn creative writing into a multiplayer game. Storium is a Web-based online game powered by your creativity. As you play, the game helps you create memorable characters and tell exciting, unpredictable stories. It even offers a library of interesting story ideas and tools to help you get started. You don’t have to be a great writer to play. Storium can help anyone unleash their imagination and tell a great story!

How do the photos used by development organisations affect perceptions of international development? How do agencies ensure that images preserve their subjects’ dignity? Has social media created new opportunities for self-representation, or just reinforced the use of outdated visual clichés? These are some of the questions addressed during last week’s #DevPix Twitter chat hosted by the Overseas Development Institute. The topic sparked a lively conversation…

Earlier this year, a group of organisations who work together on global equity issues asked a question: can the public conversation about global development be changed to foster a more positive understanding of the issues? To find a new approach, these organisations created The Narrative Project: a research and communications effort focused on changing the development narrative in the United Kingdom, United States, France and Germany. The user guide is designed to be an informative tool for communicators and advocates who want to apply The Narrative Project approach to their own messages and content.

Schultz writes: “Starbucks’ coffee is exceptional, yes, but emotional connection is our true value proposition. Starbucks is not a coffee company that serves people. It is a people company that serves coffee.”