This report aims to capture both the spread and form of behavioral science in 10 countries, selected based on being innovators or early adopters in the field: Australia, Canada, Denmark, France, Germany, Netherlands, Peru, Singapore, the U.S., and the UK. We hope that the experiences of these ten countries – including information on As of November 2018, there are at least 202 public entities all over the world applying behavioral insights to their policies (OECD, 2018) COUNTRY PROFILES - INTRODUCTION — 07 — how public bodies within these countries are integrating behavioral insights, how they are working to apply behavioral insights, and how these behavioral functions have been structured and staffed – can serve as useful information for all those working to leverage behavioral science to improve society. Given the expansion of behavioral science within governments; the shifting behavioral insights landscape; and the limit to, and wide distribution of, public information; this report presents a representative snapshot of the state of behavioral science within the governments of the profiled countries.

Individuals viewed calendars showing today as the first day versus a control. • Goal motivation increased if today matched the first day on a calendar. • Individuals made more self-reported progress towards personal goals if calendar matched.

Amy Jo Kim Superfan funnel: 1) Potential customers - who are they? what are their unmet needs? 2) Super fans 3) Job stories - design-ready insights to shape product design - lifestyle and insights re: fans Superfan screener - 3 closed ended multiple choice Q's relevant to topic, plus 3 open ended about what they're doing now, what they want Recruitment via Craigslist, taskrabbit, userinterviews.com, social media ads, friends/family, et al

20 5-minute Speed interviews with super fans - Amy Jo Kim 1. Day in the life - walk me through the parts of your day with relevant activities 2. What's working with your current approach? What have you already tried to address your pain points? What's working best for you right now? 3. What could be better? What would you change?

Here is our current list of the top 10 application-design mistakes that are both egregious and commonplace.

CSS Cheat Sheet - A reference for CSS goodness.

Week 1 When Everything Looks Like a Nail: Building Better “Behavioral Economics” Teams By Jason Collins Nudges Alone Won’t Save Nemo: Conservation in the Great Barrier Reef By John Pickering From Ph.D. to Policy: Facilitating Connections Between Junior Scholars and Policymakers By Ashley Whillans and Heather Devine Shouldn’t We Make It Easy to Use Behavioral Science for Good? By Manasee Desai RCTs Are Not (Always) the Answer By Tania Ramos and João Matos Week 2 Why Governments Need to Nudge Themselves By Michael Hallsworth and Mark Egan Behavioral Development Economics By Syon Bhanot and Aishwarya Deshpande Why Governments Should Treat Cybersecurity the Way They Do Infectious Diseases By Karen Renaud and Stephen Flowerday Pour One Out for Nudge’s Forgotten Peers By Jesse Dashefsky Helping Parents Follow Through By Nadav Klein, Keri Lintz, Ariel Kalil, and Susan E. Mayer Week 3 A New Model for Integrating Behavioral Science and Design By Sarah Reid and Ruth Schmidt Applying Behavioral Science Upstream in the Policy Design Process By Kate Phillips Lessons in “Nudging” From the Developing World By Abigail Goodnow Dalton Choice Architecture 2.0: How People Interpret and Make Sense of Nudges By Job Krijnen What the Origins of the “1 in 5” Statistic Teaches Us About Sexual Assault Policy By Alexandra Rutherford BONUS Nudge Turns 10: A Q&A With Cass Sunstein By Elizabeth Weingarten Nudge Turns 10: A Q&A With Ricard Thaler By Evan Nesterak

Government policies and services can be hard to navigate for people who are already under pressure. By understanding the effects of scarcity, we can make these easier to access for the people who need them. https://bi.dpc.nsw.gov.au/blog/2018/12/13/a-guide-to-reducing-the-effects-of-scarcity/

Whenever you're trying to change a behavior, you should ask yourself the following four questions: 1. Am I clearly prompting the target person to do the behavior I want? 2. Is the behavior really hard to do? 3. Is the target person motivated to do the behavior I want them to do? 4. Am I rewarding the target person for doing the behavior? That's it. That's your behavior-design checklist.

Innovative solutions based on how people act and make decisions in the real world are often buried in academic journals. The Behavioral Evidence Hub (B-Hub) brings them into the light of day. On the B-Hub you’ll find strategies proven to amplify the impact of programs, products, and services—and improve lives. Projects + checklists

The best resources for designer