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Influencing the influencers_ A field experimental approach to promoting effective mental health communication on TikTok.docx.pdf - Google Drive
When Your Audience Is Your Channel: Facebook for Behavior Change | SpringerLink
[https://link.springer.com/chapter/10.1007/978-3-030-63614-2_19] - - public:weinreich
This chapter highlights how Facebook can enable researchers to understand their audiences, why people choose to share content with friends and family and what that means for the kind of health content that works on Facebook. As the primary case study, the chapter describes an online graphic novel about depression called the Black Dog. The chapter highlights research that revealed three key insights on why people share entertainment-education campaigns like the Black Dog on social media. There are three primary reasons that people share content on Facebook: (1) to define who they are, (2) to be of value to their friends, and (3) to make a positive difference in their community or the world.
Effectiveness of mass media, entertainment education and digital SBC on adolescent SRH behaviour - Osman Advisory Services
[https://www.osmanadvisoryservices.com/effectiveness-of-mass-media-entertainment-education-and-digital-sbc-on-adolescent-srh-behaviour/] - - public:weinreich
Ian Barnard on Twitter: “It’s your first day on the job as the new brand consultant for DoggoTreats, the hottest new D2C startup in Canada. Do you have what it takes to launch their next big campaign without getting fired? https://t.co/jaqGflSaI2“ / Twitt
Coronavirus: Vietnam's handwashing song goes global - BBC News
[https://www.bbc.com/news/av/world-asia-51764846/coronavirus-vietnam-s-handwashing-song-goes-global?fbclid=IwAR0xx7Ncqvot2Qq-Hvx4O3vErky3fqA06sSg8_MYflk8gMk20UYOyAboQe0] - - public:weinreich
Dropbox - Eva Stories Instagram materials
Bully - Measuring Online Engagement
Transmedia: 5-Steps to Selecting the Right Platforms « Culture Hacker
[http://workbookproject.com/culturehacker/2010/05/17/transmedia-selecting-the-right-platforms/] - - public:weinreich