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Tested | YGetIt?
Tested is an award-winning comic book that features diverse characters affected by a broad range of health conditions and related social issues. With a touch of heart and humor, 'Tested' depicts a diverse cast of characters affected by stigma, HIV, STIs, substance use, LGBTQ+ issues, and much more.
The Entertaining Way to Behavioral Change: Fighting HIV with MTV
We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that “edutainment“ can work through an individual or a social channel. We conducted a randomized controlled trial in urban Nigeria where young viewers were exposed to MTV Shuga or to a placebo TV series. Among those exposed to MTV Shuga, we created additional variation in the social messages they received and in the people with whom they watched the show. We find significant improvements in knowledge and attitudes towards HIV and risky sexual behavior. Treated subjects are twice as likely to get tested for HIV eight months after the intervention. We also find reductions in STDs among women. These effects are stronger for viewers who report being more involved with the narrative, consistent with the psychological underpinnings of edutainment. Our experimental manipulations of the social norm component did not produce significantly different results from the main treatment. The individual effect of edutainment thus seems to have prevailed in the context of our study.
'MTV Shuga' Viewers Twice as Likely to Get Tested for HIV, World Bank Study in Nigeria Finds - Hollywood Reporter
Intersexions |Health COMpass Spotlight: Inside the Development of an Award-winning Entertainment Education Series
What 'The Golden Girls' Taught Us About AIDS : NPR
Sin Vergüenza AltaMed - Episode 1 - YouTube
CDC to fight HIV with comic books - David Saleh Rauf - POLITICO.com
Soap Operas for Social Change to Prevent HIV/AIDS - training manual (pdf)
AIDS drives plots on TV
A great article about entertainment education in USA Today
Adverblog: "Live with it" webisodes
Case study on an online campaign to support awareness of AIDS. "Live with It" is the first and only animated serial drama about living with HIV.
Goodbye AIDS. Celebs Move on to New Causes - Los Angeles Times
Is it short attention spans? A desire to be fashionable with the cause of the day? Or just human nature to want to move on to something new?