FDA/Rescue

1. Introduction 6 1.1. Definitions 6 1.2. What is behaviour, and why does it matter in a crisis? 6 2. What will people do in a crisis? 7 2.1. What common assumptions are made about crisis behaviour? 7 2.2. How can we anticipate actual crisis behaviour? 9 2.3. How does trust in government, or lack of it, influence crisis behaviour? 11 3. How can communications encourage the right behaviours in a crisis? 12 3.1. How should we communicate in a crisis? 12 3.2. How should we communicate about threats and risks? 14 3.3. How can communications change public risk perception? 17 3.4. How can we make the most of the public’s assistance? 19 3.5. How can communications encourage compliance with guidance and regulations? 21 4. How can communications discourage harmful behaviour in a crisis? 23 4.1. How can we avoid negative backlash effects? 23 4.2. How can communications help maintain social order? 24 4.3. How can communications maintain trust in a crisis? 26 5. Case study: COVID-19 pandemic

Our project tracks behavioural science evidence and advice about COVID-19 vaccine uptake. The handbook is for journalists, doctors, nurses, policy makers, researchers, teachers, students, parents – in short, it’s for everyone who wants to know more: about the COVID-19 vaccines, how to talk to others about them, how to challenge misinformation about the vaccines. The handbook is self-contained but additionally provides access to a Wiki of more detailed information, found here: https://sks.to/c19vax.

Again: you don’t convince people. People convince themselves. Studies done as far back as the 1940’s by Kurt Lewin showed that lectures about why people should change their behavior were effective a measly 3% of the time. But when people self-generated reasons for the same activity, behavior change occurred 37% of the time. People reject ideas they are given and act on ideas they feel they came up with themselves.

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The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.